About

JoAnne Peterman

Level 4A Stylist

As owner of Urban Trends, I am here to make sure that everything about your visit is perfect. Your decision to visit us is a choice that we deeply appreciate. I constantly strive to deliver the best services and products available in Racine County. If there’s anything that Urban Trends can do to improve your visit, just let me know.

Amanda Jensen

Shareholder

Year began this profession: 2004 Receptionist, 2005 Nails & Esthetics
Urban Trends start date: 2004

What got you interested in the beauty business?:

I was interested in this business for a few reasons. One big reason is because my mom is in this business as well and so I have been around it since I was born. So naturally I was drawn to the beauty industry. Another big reason is because I struggled with acne growing up and I know how much it can affect how you feel about and see yourself. I really wanted to learn more the about skin and to be able to help others.

What do you love MOST about your work?:

love working with clients who want to invest in their skin health and being able to see the change that it has not only on their skin but their confidence.

I am “obsessed” with:

Chocolate

My Service Philosophy is:

To consult with my client on what their skin concerns are and work together to achieve their goals.

My favorite product is/because:

The pore refiner because you can instantly feel and see a difference.

My hobbies/interests are:

I like spending time with my family and our dog. I also like running and working out. I like to read self help/improvement books.

My Goal in life is:

To be happy, healthy and to grow personally so I can help others to do the same.

Favorites:

Sunsets

Certifications/Advanced Education/Training:

Speed Waxing, Microdermabrasion , Dermaplaning, Lash lifts, Brow henna, Borboleta Lash extensions, HydraConnect Master (tbd), Barbicide

Jessica Parenteau

Shareholder

Year began this profession: 2009
Urban Trends start date: 2009

What got you interested in the beauty business?:

My hairstylist I had when I was in high school, she was always having fun and loved working in a salon. When she taught me how to manage my hair and how I could change it. She made me feel confident. I remember how I felt and I wanted to help others feel that same way.

What do you love MOST about your work?:

I love that I can re create looks and help people feel amazing after doing their hair. The smiles looks on their faces when I’m done with their hair makes everything I do worth it.

I am “obsessed” with:

Anything to do with all hair coloring, blondes, and extensions being able to help people add more body or length is so rewarding when they get their dream hair.

My Service Philosophy is:

Giving the best services and a listening ear to my clients so I can give them what they want and need. Also being their for all their happy and sad times. I’m here to make them feel good about themselves and giving them the confidence they want and need!

My favorite product is/because:

Surfaces Bassu moisture bond leave in, because it smooths the hair and repairs the hair. Giving it the shine, moisture and smoothness all hair needs.

My hobbies/interests are:

Hanging out with my family and friends. Working out. Being an all year round soccer mom. I do enjoy binge watching shows on Netflix and sure do love my reality tv shows!

My Goal in life is:

To be the best person for my son and my husband. Have a successful career helping others. I strive to have a happy and healthy lifestyle so I can enjoy life with my little family.

Favorites:

Black is my favorite color, I enjoy any types of coffee hot or iced. Favorite places to shop are target and any store in a mall. Favorite seasons are summer and fall.

Certifications/Advanced Education/Training:

Nominated and Won Best Cosmetologist in Racine county 2022, Completed 3 years in HPSA L.E.A.D program, HPSA business classes, Redken specialist, Pureology certified, Surface certified, Redken symposium (2011, 2015, 2017, 2019, 2023), Aqua hair extension certified, Easi hair pro tape in certified, Borboleta eyelash certified

Kori Hassler

Redken Color Certified

Year began this profession: 1997
Urban Trends start date: 2010

What got you interested in the beauty business?:

When I was 6 years old my mom was teaching my sister how to French braid using my head. When she was done, I went and did a French braid on my doll just by what I heard and felt. When my mom told me it was a good job, I looked up at her and said, “I think I’ll do hair when I grow up”. It has been my calling ever since.

What do you love MOST about your work?:

That I get to make people feel beautiful all day.

I am “obsessed” with:

Fantasy, magic, Disney, and my family.

My Service Philosophy is:

To make people feel as beautiful as they are.

My favorite product is/because:

Pureology Color Fanatic because it has so many amazing benefits including UV protection and anti frizz. It’s a great leave-in conditioner and second day refresher. It leaves the hair beautiful, silky, shiny, and touchable.

My hobbies/interests are:

Spending time with my family, game nights, road trips, and adventures. I also love hiking and being outside in nature. I also like theatre, fantasy movies, and the Renaissance Faire.

My Goal in life is:

To travel the world and to look at life as the adventure it is.

Favorites:

My favorite people are my family. My favorite color is green. My favorite job is here at Urban Trends.
 

Certifications/Advanced Education/Training:

Redken Specialist, Redken Master Specialist, Redken Color Certified, Pureology Certified

Katie Rue

Year began this profession: 2014
Urban Trends start date: 2015

What got you interested in the beauty business?:

I have always been super creative and have loved doing hair since I was very little. So when I realized I could have a career that combines the two, I was sold instantly.

What do you love MOST about your work?:

I love being able to use my creativity to make people feel beautiful and confident.

I am “obsessed” with:

Blonding transformations and extensions.

My Service Philosophy is:

I believe a great service starts at the consultation, so it is always my goal to have clear communication from start to finish. During the service I love delivering a relaxing experience while educating you on how to take care of your hair at home. Lastly, my goal is for you to be absolutely obsessed with your look.

My favorite product is/because:

Currently loving Surface’s Bassu Moisture Bond leave in treatment because it restores so much life back in to dry damaged hair!

My hobbies/interests are:

I love crafting, reading, playing games, going to local coffee shops, farmers markets, and spending time with my family.

My Goal in life is:

To have a happy well balanced life with the people I love most.

Favorites:

Campfire mocha from Caribou Coffee
 

Certifications/Advanced Education/Training:
Redken Specialist, Redken Color certified, Aqua Hair Extensions certified

Mari Mason

Redken Color Certified

Year began this profession: 2012
Urban Trends start date: 2012

What got you interested in the beauty business?:

When I was young my mom had very long hair that I loved, so my dad taught me how to braid it. Then my obsession grew from there. I went from cutting my Barbie’s hair to my siblings.

What do you love MOST about your work?:

The verity of all different services I provide. Getting to be creative everyday.

I am “obsessed” with:

Creating big changes on a client. Wether a cut or color.

My Service Philosophy is:

To create the best service experience I can. To teach as I go and to make the client feel comfortable and confident with their new look.

My favorite product is/because:

Pureology Color Fanatic. Because of all the amazing benefits in one product.

My hobbies/interests are:

Going up north (fishing,four wheeling,hiking) being outdoors in warm weather. Or enjoying time with my family and dog.

My Goal in life is:

To be the happiest I can be!
 

Favorites:

Black is my favorite color, I am more of an energy drink person than a coffee person, sour gummy candy is my favorite, and I’m a sucker for anything salty.
 

Certifications/Advanced Education/Training:
Associate Education Trainer, CND Shellac Pro Certified, Redken Color Certified, Mirabella Bride Certified, Redken Specialist, CND Plexigel Trained.

Kristen Hanson

Year began this profession: 2009
Urban Trends start date: 2012

What got you interested in the beauty business?:

I’ve always enjoyed styling hair as a kid.

What do you love MOST about your work?:

I love making my clients feel beautiful and confident.

I am “obsessed” with:

My kids.

My Service Philosophy is:

Fulfilling and exceeding my client’s expectations.

My favorite product is/because:

Surface Bassu oil because it can be used on any hair type and it helps add softness and shine. And it can also be used on your skin.

My hobbies/interests are:

Working out, watching movies, spending time with family, playing sims.

My Goal in life is:

To live a happy and healthy life surrounded by my family and friends

Favorites:

Turquoise, Dr Pepper, Burgers

Certifications/Advanced Education/Training:
Certified in Lox Hair Extensions

Danielle Stafford

Year began this profession: 2008
Urban Trends start date: 2010

What got you interested in the beauty business?:

I’ve always loved working with people and helping them feel amazing. It brings me so much joy to help people find styles and products that fit their personality and lifestyle.

What do you love MOST about your work?:

I love creating a vision with my guest and then watching all of the pieces come together in the end.

I am “obsessed” with:

Blended balayage and extensions

My Service Philosophy is:

Communication is key. Listening to my guests needs and working with them to ensure they have all the knowledge and tools needed to create and maintain their dream styles.

My favorite product is/because:

Surface memory foam because it provides so much longevity to the life of your style while adding great volume and shine.

My hobbies/interests are:

I love spending time with my family, reading, birdwatching, and spending time outdoors.

My Goal in life is:

Is to find balance and peace in all aspects of my life.
 

Favorites:

My favorite color is purple.

Certifications/Advanced Education/Training:
Redken Master Specialist, Pureologist, Step Up, Surface Glam Rock, Redken Symposium 2013 Lox Hair Extensions, Mirabella Bride Certified, Airbrush Makeup Certification, CND Certification

Sam

Jenna

Urban Trends start date: February 2020

What got you interested in the beauty business?:

Doing makeup on myself and friends is what got me into the beauty industry.
 

What do you love MOST about your work?:

That I get the chance to make my clients feel confident.

I am “obsessed” with:

My dog Stormi.

My Service Philosophy is:

To o help enhance my clients beauty with my magic touch.

My favorite product is/because:

Redken Quick Blowout because it is a lightweight heat protectant and helps blow dry the hair faster and it smells AMAZING.

My hobbies/interests are:

Painting and riding atvs.

My Goal in life is:

To go to all 50 states.
 

Favorites:

My favorite color is pink. My favorite Starbucks drink is Carmel macchiato.
 

Certifications/Advanced Education/Training:
Aqua extension certified

Brianna

Lash tech | Stylist Associate

What got you interested in the beauty business?:

I have always had a love for everything in the beauty industry.

What do you love MOST about your work?:

I love seeing how a new look can totally change a persons whole energy!

I am “obsessed” with:

I’m obsessed with my dogs!

My Service Philosophy is:

If you create a look your client loves they’ll put more love into the world!

My favorite product is/because:

All soft mega line! I love this line so much because I found that this was the only thing to make my hair feel hydrated and refreshed every time I use it!!

My hobbies/interests are:

Hanging out with friends and cuddling with my dogs!

My Goal in life is:

To be well rounded and experienced in all things beauty!
 

Favorites:

My favorite color is emerald green!

Certifications/Advanced Education/Training:
Certified in lash extensions

Sydney

What got you interested in the beauty business?:

I have been dying my own hair since I was 12 after always watching my mom switch up her hair all the time and I loved always being the odd one out with my different hairstyles to my different hair colors every 3 weeks or so and I realized how much I loved doing this and wanted to be able to make other people feel more beautiful and unique.

What do you love MOST about your work?:

I love a challenge, everyone has their own style and particular hair needs and I love being able to be able to add a personal touch to each guest that sits in my chair. I love being able to give them what they want and more.

I am “obsessed” with:

Doing Balayages currently it’s my favorite thing to do! I love the dimension it gives the hair and it’s so fun to just “paint” the hair.

My Service Philosophy is:

To give the best customer services with a happy attitude, give the best quality of my work by paying attention to your needs and making sure you leave my chair with a smile on your face.
 

My favorite product is/because:

Shine flash by Redken because it’s the perfect product for any hair type and it’s always my last step for all my clients, I love adding that pretty shine to the hair leaving your hair sleek and glossy!
 

My hobbies/interests are:

I love hanging out with my family any free time I have and I have recently started working out so thats a new healthy hobby I picked up hoping to continue bettering myself!

My Goal in life is:

To continue growing and never stop learning. I want to keep doing what I love as a hairstylist forever!
 

Favorites:

My favorite animal – are cats! I’m a crazy cat lady I want to eventually have a barn full of cats

Certifications/Advanced Education/Training:
Barboleta eyelash certified in classic and volume

Brooke

What got you interested in the beauty business?:

I’ve always loved everything hair and fashion since I was little and cutting mine and my Barbie’s hair!

What do you love MOST about your work?:

Making people feel beautiful and seeing their faces light up!
 

I am “obsessed” with:

I am obsessed with Surface hair products! They are AMAZING!

My Service Philosophy is:

To make every guest that sits in my chair to feel seen, heard and feel good even if it’s just while they are in my chair, I want them to feel great by the time their appointment is done!
 

My favorite product is/because:

Surface Blowout because it protects hair up to 450 degrees and creates a long lasting bouncy blowout for days! It also smells amazing!
 

My hobbies/interests are:

Learning all things hair and coloring!

My Goal in life is:

To be the best wife, Mom and hairstylist while constantly increasing my skills and knowledge!
 

Favorites:

My favorite coffee is brown sugar out milk shaken espresso from Starbucks!
 

Certifications/Advanced Education/Training:
Graduate of The Salon Professional Academy, Licensed cosmetologist, Certified Lash Artist

Jadah

What got you interested in the beauty business?:

I became interested in hair at a young age as I would want to curl my hair by myself instead of my mom doing it. My mom’s best friend was a hairstylist for many years also, and watching her work really intrigued me.

What do you love MOST about your work?:

How people feel afterward. Nothing feels more rewarding than knowing you can make someone feel better about themselves.
 

I am “obsessed” with:

One thing I would say I’m “obsessed” with is music. I love all different kinds of music, you will catch me singing quietly working behind the chair or belt out into song because it makes me that happy.

My Service Philosophy is:

Making everyone feel as beautiful on the outside as they truly are on the inside.
 

My favorite product is/because:

Redken’s Acidic Bonding Concentrate Leave in treatment. It’s great for all hair types and gives the hair great softness and shine.
 

My hobbies/interests are:

Some of my hobbies outside of the salon are fishing and painting. One thing a lot of people don’t know about me is that I love cars and learning about cars and their mechanics.

My Goal in life is:

To make those close to me proud and create a beautiful life for myself on my own.
 

Favorites:

My favorite people in the whole world are my two little nieces; Ashlyn and Harper!

Carli

Makayla

Laura