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About

Our salon story

We opened our doors over 20 years ago as Racine’s premiere salon and spa. We promise individual attention and great value for all of our customers.

We offer a range of hair services, from stylish cuts to Redken color, luxurious extensions, Men’s and Children’s styling. Our spa services allow you the opportunity to relax and indulge in some much-needed pampering. Our salon is dedicated to service and value. All of our licensed specialists sincerely enjoy what they do, and it is reflected in the loyalty of our clients.

Find Your Stylist Match

Looking for your stylist soulmate? We’re here to help! Take our quick matchmaking survey and you’ll discover the Urban Trends stylists who are the perfect fit for your hair, style, and your amazing personality!

Our Team

JoAnne
Owner

JoAnne Peterman

Amanda
Level 6 Esthetician

Amanda Jensen

Jessica
Level 4 Stylist

Jessica Parenteau

Kori
Level 5 Stylist

Kori Hassler

Katie
Level 5 Stylist

Katie Rue

Mari
Level 3 Stylist

Mari Mason

Kristen
Level 3 Stylist

Kristen Hanson

Danielle
Level 3 Stylist

Danielle Stafford

Sam
Level 2 Stylist

Sam

Jenna
Level 1 Stylist

Jenna

Carli
Associate

Carli

Owner

JoAnne Peterman

Level 4A Stylist

 

As owner of Urban Trends, I am here to make sure that everything about your visit is perfect. Your decision to visit us is a choice that we deeply appreciate. I constantly strive to deliver the best services and products available in Racine County. If there’s anything that Urban Trends can do to improve your visit, just let me know.

Level 6 Esthetician

Amanda Jensen

Shareholder

 

Year began this profession: 2004 Receptionist, 2005 Nails & Esthetics
Urban Trends start date: 2004

 

What got you interested in the beauty business?:

I was interested in this business for a few reasons. One big reason is because my mom is in this business as well and so I have been around it since I was born. So naturally I was drawn to the beauty industry. Another big reason is because I struggled with acne growing up and I know how much it can affect how you feel about and see yourself. I really wanted to learn more the about skin and to be able to help others.

 

What do you love MOST about your work?:

love working with clients who want to invest in their skin health and being able to see the change that it has not only on their skin but their confidence.

 

I am “obsessed” with:

Chocolate

 

My Service Philosophy is:

To consult with my client on what their skin concerns are and work together to achieve their goals.

 

My favorite product is/because:

The pore refiner because you can instantly feel and see a difference.

 

My hobbies/interests are:

I like spending time with my family and our dog. I also like running and working out. I like to read self help/improvement books.

 

My Goal in life is:

To be happy, healthy and to grow personally so I can help others to do the same.

 

Favorites:

Sunsets

 

Certifications/Advanced Education/Training:

Speed Waxing, Microdermabrasion , Dermaplaning, Lash lifts, Brow henna, Borboleta Lash extensions, HydraConnect Master (tbd), Barbicide

Level 4 Stylist

Jessica Parenteau

Shareholder

 

Year began this profession: 2009
Urban Trends start date: 2009

 

What got you interested in the beauty business?:

My hairstylist I had when I was in high school, she was always having fun and loved working in a salon. When she taught me how to manage my hair and how I could change it. She made me feel confident. I remember how I felt and I wanted to help others feel that same way.

 

What do you love MOST about your work?:

I love that I can re create looks and help people feel amazing after doing their hair. The smiles looks on their faces when I’m done with their hair makes everything I do worth it.

 

I am “obsessed” with:

Anything to do with all hair coloring, blondes, and extensions being able to help people add more body or length is so rewarding when they get their dream hair.

 

My Service Philosophy is:

Giving the best services and a listening ear to my clients so I can give them what they want and need. Also being their for all their happy and sad times. I’m here to make them feel good about themselves and giving them the confidence they want and need!

 

My favorite product is/because:

Surfaces Bassu moisture bond leave in, because it smooths the hair and repairs the hair. Giving it the shine, moisture and smoothness all hair needs.

 

My hobbies/interests are:

Hanging out with my family and friends. Working out. Being an all year round soccer mom. I do enjoy binge watching shows on Netflix and sure do love my reality tv shows!

 

My Goal in life is:

To be the best person for my son and my husband. Have a successful career helping others. I strive to have a happy and healthy lifestyle so I can enjoy life with my little family.

 

Favorites:

Black is my favorite color, I enjoy any types of coffee hot or iced. Favorite places to shop are target and any store in a mall. Favorite seasons are summer and fall.

 

Certifications/Advanced Education/Training:

Nominated and Won Best Cosmetologist in Racine county 2022, Completed 3 years in HPSA L.E.A.D program, HPSA business classes, Redken specialist, Pureology certified, Surface certified, Redken symposium (2011, 2015, 2017, 2019, 2023), Aqua hair extension certified, Easi hair pro tape in certified, Borboleta eyelash certified

Level 5 Stylist

Kori Hassler

Redken Color Certified

 

Year began this profession: 1997
Urban Trends start date: 2010

 

What got you interested in the beauty business?:

When I was 6 years old my mom was teaching my sister how to French braid using my head. When she was done, I went and did a French braid on my doll just by what I heard and felt. When my mom told me it was a good job, I looked up at her and said, “I think I’ll do hair when I grow up”. It has been my calling ever since.

 

What do you love MOST about your work?:

That I get to make people feel beautiful all day.

 

I am “obsessed” with:

Fantasy, magic, Disney, and my family.

 

My Service Philosophy is:

To make people feel as beautiful as they are.

 

My favorite product is/because:

Pureology Color Fanatic because it has so many amazing benefits including UV protection and anti frizz. It’s a great leave-in conditioner and second day refresher. It leaves the hair beautiful, silky, shiny, and touchable.

 

My hobbies/interests are:

Spending time with my family, game nights, road trips, and adventures. I also love hiking and being outside in nature. I also like theatre, fantasy movies, and the Renaissance Faire.

 

My Goal in life is:

To travel the world and to look at life as the adventure it is.

 

Favorites:

My favorite people are my family. My favorite color is green. My favorite job is here at Urban Trends.
 

Certifications/Advanced Education/Training:

Redken Specialist, Redken Master Specialist, Redken Color Certified, Pureology Certified

Level 5 Stylist

Katie Rue

Year began this profession: 2014
Urban Trends start date: 2015

 

What got you interested in the beauty business?:

I have always been super creative and have loved doing hair since I was very little. So when I realized I could have a career that combines the two, I was sold instantly.

 

What do you love MOST about your work?:

I love being able to use my creativity to make people feel beautiful and confident.

 

I am “obsessed” with:

Blonding transformations and extensions.

 

My Service Philosophy is:

I believe a great service starts at the consultation, so it is always my goal to have clear communication from start to finish. During the service I love delivering a relaxing experience while educating you on how to take care of your hair at home. Lastly, my goal is for you to be absolutely obsessed with your look.

 

My favorite product is/because:

Currently loving Surface’s Bassu Moisture Bond leave in treatment because it restores so much life back in to dry damaged hair!

 

My hobbies/interests are:

I love crafting, reading, playing games, going to local coffee shops, farmers markets, and spending time with my family.

 

My Goal in life is:

To have a happy well balanced life with the people I love most.

 

Favorites:

Campfire mocha from Caribou Coffee
 

Certifications/Advanced Education/Training:
Redken Specialist, Redken Color certified, Aqua Hair Extensions certified

Level 3 Stylist

Mari Mason

Redken Color Certified

 

Year began this profession: 2012
Urban Trends start date: 2012

 

What got you interested in the beauty business?:

When I was young my mom had very long hair that I loved, so my dad taught me how to braid it. Then my obsession grew from there. I went from cutting my Barbie’s hair to my siblings.

 

What do you love MOST about your work?:

The verity of all different services I provide. Getting to be creative everyday.

 

I am “obsessed” with:

Creating big changes on a client. Wether a cut or color.

 

My Service Philosophy is:

To create the best service experience I can. To teach as I go and to make the client feel comfortable and confident with their new look.

 

My favorite product is/because:

Pureology Color Fanatic. Because of all the amazing benefits in one product.

 

My hobbies/interests are:

Going up north (fishing,four wheeling,hiking) being outdoors in warm weather. Or enjoying time with my family and dog.

 

My Goal in life is:

To be the happiest I can be!
 

Favorites:

Black is my favorite color, I am more of an energy drink person than a coffee person, sour gummy candy is my favorite, and I’m a sucker for anything salty.
 

Certifications/Advanced Education/Training:
Associate Education Trainer, CND Shellac Pro Certified, Redken Color Certified, Mirabella Bride Certified, Redken Specialist, CND Plexigel Trained.

Level 3 Stylist

Kristen Hanson

Year began this profession: 2009
Urban Trends start date: 2012

 

What got you interested in the beauty business?:

I’ve always enjoyed styling hair as a kid.

 

What do you love MOST about your work?:

I love making my clients feel beautiful and confident.

 

I am “obsessed” with:

My kids.

 

My Service Philosophy is:

Fulfilling and exceeding my client’s expectations.

 

My favorite product is/because:

Surface Bassu oil because it can be used on any hair type and it helps add softness and shine. And it can also be used on your skin.

 

My hobbies/interests are:

Working out, watching movies, spending time with family, playing sims.

 

My Goal in life is:

To live a happy and healthy life surrounded by my family and friends

 

Favorites:

Turquoise, Dr Pepper, Burgers

 

Certifications/Advanced Education/Training:
Certified in Lox Hair Extensions

Level 3 Stylist

Danielle Stafford

Year began this profession: 2008
Urban Trends start date: 2010

 

What got you interested in the beauty business?:

I’ve always loved working with people and helping them feel amazing. It brings me so much joy to help people find styles and products that fit their personality and lifestyle.

 

What do you love MOST about your work?:

I love creating a vision with my guest and then watching all of the pieces come together in the end.

 

I am “obsessed” with:

Blended balayage and extensions

 

My Service Philosophy is:

Communication is key. Listening to my guests needs and working with them to ensure they have all the knowledge and tools needed to create and maintain their dream styles.

 

My favorite product is/because:

Surface memory foam because it provides so much longevity to the life of your style while adding great volume and shine.

 

My hobbies/interests are:

I love spending time with my family, reading, birdwatching, and spending time outdoors.

 

My Goal in life is:

Is to find balance and peace in all aspects of my life.
 

Favorites:

My favorite color is purple.

 

Certifications/Advanced Education/Training:
Redken Master Specialist, Pureologist, Step Up, Surface Glam Rock, Redken Symposium 2013 Lox Hair Extensions, Mirabella Bride Certified, Airbrush Makeup Certification, CND Certification

Level 2 Stylist

Sam

Level 1 Stylist

Jenna

Urban Trends start date: February 2020

 

What got you interested in the beauty business?:

Doing makeup on myself and friends is what got me into the beauty industry.
 

What do you love MOST about your work?:

That I get the chance to make my clients feel confident.

 

I am “obsessed” with:

My dog Stormi.

 

My Service Philosophy is:

To o help enhance my clients beauty with my magic touch.

 

My favorite product is/because:

Redken Quick Blowout because it is a lightweight heat protectant and helps blow dry the hair faster and it smells AMAZING.

 

My hobbies/interests are:

Painting and riding atvs.

 

My Goal in life is:

To go to all 50 states.
 

Favorites:

My favorite color is pink. My favorite Starbucks drink is Carmel macchiato.
 

Certifications/Advanced Education/Training:
Aqua extension certified

Associate

Carli

Work With Us

Looking for a rewarding career? Join the team of talented stylists at Urban Trends SalonSpa!

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