About

JoAnne Peterman

Level 4A Stylist

As owner of Urban Trends, I am here to make sure that everything about your visit is perfect. Your decision to visit us is a choice that we deeply appreciate. I constantly strive to deliver the best services and products available in Racine County. If there’s anything that Urban Trends can do to improve your visit, just let me know.

Amanda Jensen

Shareholder

Year began this profession: 2004 Receptionist, 2005 Nails & Esthetics
Urban Trends start date: 2004

What got you interested in the beauty business?:

I’ve struggled with bad skin growing up so being able to help others with their skin is very rewarding. My mom also played a big part!

What do you love MOST about your work?:

When people come into my treatment room stressed, I LOVE being able to make them leave feeling better, happier and stress-free!

I am “obsessed” with:

Shoes, my niece Gabi, and sweets!!

My Service Philosophy is:

To make sure my service is 110%

My favorite product is/because:

Blush. It really livens up the skin! I feel it make a huge difference in your appearance.

My hobbies/interests are:

I enjoy running and playing volleyball. Halloween is my favorite holiday; I love haunted houses and scary movies.

My Goal in life is:

To be happy & healthy!

Certifications/Advanced Education/Training:

Satin Smooth Waxing Specialist, Mirabella Bride Certified, Airbrush Makeup certification, CND Pro-Certified

Jessica Rocco

Shareholder

Year began this profession: 2009
Urban Trends start date: 2009

What got you interested in the beauty business?:

My stylist that I went to when I was in high school encouraged me.

What do you love MOST about your work?:

Helping people with their hair and making them feel good about themselves.

I am “obsessed” with:

Color & highlighting, and trying new ideas on my clients.

My Service Philosophy is:

Helping my clients with anything they need and giving them the best services I can give them!

My favorite product is/because:

It’s extremely hard to choose just one, but I have to go with Color Fanatic, beacuse it does everything a person needs for their hair. Without it I think we’d all be lost!!

My hobbies/interests are:

Hanging out with friends and family, having a good time, and I usually see a new movie once a week. I LOVE movies!

My Goal in life is:

To be the best I can be with a successful career and life. Also, to be healthy and happy!

Certifications/Advanced Education/Training:

Michael Cole business classes, David Stanko color trends, Mission Possible, Step up, Debra Mchain, New Trends, Redken Symposium in Vegas 2011, 2015, 2017, Certified Pureologist, Color Correction, Surface Glam Rock

Kori Hassler

Redken Color Certified

Year began this profession: 1997
Urban Trends start date: 2010

What got you interested in the beauty business?:

I’ve always loved playing with hair and making people feel beautiful!

What do you love MOST about your work?:

 Being able to take care of my clients needs, and making them feel beautiful and special. I love teaching my clients to style their hair themselves so they can feel beautiful always.

I am “obsessed” with:

Gosh, there are too many things too say!! I am a big “dork.” I love to read, family, movies, and fantasy. I LOVE hair! If we are talking our industry, I love Pureology, education, up styles, and braids!

My Service Philosophy is:

I would like to make you feel as beautiful as you are! You are special and deserve a time to be treated that way.

My favorite product is/because:

There are a few, but for all hair types it would have to be Pureology Color Fanatic because of its 21 benefits.

My hobbies/interests are:

Reading, dancing, my daughters, traveling, and Disney!

My Goal in life is:

To be happy & healthy!

Certifications/Advanced Education/Training:

Redken Specialist, Redken Master Specialist, Pureologist, PureArtist

Katie Rue

Year began this profession: 2014
Urban Trends start date: 2015

What got you interested in the beauty business?:

I loved doing hair ever since I was young. I loved doing braids on my cabbage patch dolls. So I have always had a natural interest which grew into a passion!

What do you love MOST about your work?:

I love the transformation that a new color or cut can do, and what a difference it can make in how someone feels.

I am “obsessed” with:

Coloring hair and being creative.

My Service Philosophy is:

I believe an awesome service starts with the consultation and figuring out what my guests wants and needs whether its subtle, or high fashion, then getting it to exactly what my guest and I discussed so they leave happy and excited about their beautiful new look.

My favorite product is/because:

Stay High, because it gives awesome volume without the waxy feeling.

My hobbies/interests are:

Doing hair! Shopping, watching makeup and hair tutorials and going to Brewers games.

My Goal in life is:

To be successful in this profession and in life, and to be happy and make others happy!

Certifications/Advanced Education/Training:

CND Certification, Certified Redken Specialist

Mari Mason

Redken Color Certified

Year began this profession: 2012
Urban Trends start date: 2012

What got you interested in the beauty business?:

It’s my passion.

What do you love MOST about your work?:

The people I get to work with!

I am “obsessed” with:

Creating new looks on people.

My Service Philosophy is:

To give my clients the best experience every time, even if its not their first time with me.

My favorite product is/because:

Any root lifter! Big hair is happy hair!!

My hobbies/interests are:

Going to the gym, shopping, and taking my dog to the park.

My Goal in life is:

To be the happiest I can be!

Certifications/Advanced Education/Training:
Redken Color Certified, Cosmetologist, Mirabella Bride Certified, CND Pro-Certified

Kristen Hanson

Year began this profession: 2009
Urban Trends start date: 2012

What got you interested in the beauty business?:

Growing up I LOVED playing with hair, and I couldn’t think of a better career that would allow me to do something I love, every day!

What do you love MOST about your work?:

Having the opportunity to make people look beautiful and feel confident.

I am “obsessed” with:

Creating Looks, styles & colors for my guests. “Do what you think looks best” is my favorite phrase!

My Service Philosophy is:

To give every client I service a guaranteed memorable experience and their desired end result.

My favorite product is/because:

Colour Fanatic, because it is 21 products in 1, and it makes for quicker and easier styling.

My hobbies/interests are:

Spending time with my friends and family. Going to the gym and being fit and healthy. Being outdoors when the weather is nice, and playing with my cat Ash.

My Goal in life is:

To live a healthy, happy, and successful life surrounded by family!

Certifications/Advanced Education/Training:
Certified in Lox Hair Extensions

Danielle Stafford

Year began this profession: 2008
Urban Trends start date: 2010

What got you interested in the beauty business?:

My passion for helping people look and feel their best!

What do you love MOST about your work?:

I love getting to be part of my guests lives! I also love being able to share my passion for hair with all of my guests.

I am “obsessed” with:

Education! I love learning new things and gaining new perspective on existing trends!

My Service Philosophy is:

Communication is key! I believe that as long as there’s communication between my guest and myself, then the end result is always wonderful!

My favorite product is/because:

This is tough! It would be impossible to choose just one but the main ones I gravitate towards are color fanatic, pureology rootlift, and redken’s velvet gelatine.

My hobbies/interests are:

Reading, board games, and sewing.

My Goal in life is:

To go on more adventures, be around good energy, worry less, connect with people, learn new things, and grow.

Certifications/Advanced Education/Training:
Redken Master Specialist, Pureologist, Step Up, Surface Glam Rock, Redken Symposium 2013 Lox Hair Extensions, Mirabella Bride Certified, Airbrush Makeup Certification, CND Certification

Jenna

Urban Trends start date: February 2020

What do you love MOST about your work?:

Being able to see all the beautiful new hair that the stylists did for the clients.

I am “obsessed” with:

Makeup is my happiness!

My Service Philosophy is:

Making sure the clients come first, making sure they feel welcomed, and at home.

My hobbies/interests are:

Makeup and painting!

My Goal in life is:

To become a stylist!